Author

Lena Hartwell

Co-Founder & Creative Director

Lena Hartwell

Lena Hartwell

Co-Founder & Creative Director

Lena shapes the look and feel of every project, translating business goals into clean, modern design that earns trust. She co-founded the studio to prove that thoughtful branding and practical websites belong together, and she leads the design team on each build.

Posts by Lena

The Web Design Process: From Brief to Launch-Ready Design

The Web Design Process: From Brief to Launch-Ready Design

The web design process takes a website from a brief to a launch-ready design. Walk every phase, from discovery and wireframes to visual design and handoff.

Read more Web Design Principles: What Makes a Good Website Design

Web Design Principles: What Makes a Good Website Design

Web design principles are the durable criteria that separate a good website design from a bad one. Learn each one and how to judge your own site against it.

Read more Web Design: What It Is and What Goes Into a Well-Designed Website

Web Design: What It Is and What Goes Into a Well-Designed Website

Web design is the visual, UX, and UI craft behind a website. Learn what goes into a well-designed site and why design quality matters to a business.

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